Competitive Audit
The most common theme with most moving company logos are houses, trucks and boxes and the motion of moving. However, why not make a brand that is about safely, reliable, and being secure of people's possessions while transporting them? Also why only just houses? What about things that belonged to offices, stores, restaurants or apartments? I decided to design a simplified and geometric logo that is easy to see and makes it secure and tight while being considerate and inclusive towards customers. That said, I designed something different from the rest.
Moodboard
Grid Setup
The creation of CMC's logo is focused on the values that makes a brand trustworthy.
I set up a grid that makes the logo tight and secure just like how a moving company takes good care of someone's possessions while moving them from one place to another. Also being sensible to people's possessions since the red stripe across the square ( which is a box with red tape which labeled as fragile). For this logo, it should be simple while being thoughtful.
I set up a grid that makes the logo tight and secure just like how a moving company takes good care of someone's possessions while moving them from one place to another. Also being sensible to people's possessions since the red stripe across the square ( which is a box with red tape which labeled as fragile). For this logo, it should be simple while being thoughtful.
Branding
Uniforms
Variations of uniforms for the moving workers. For the hoodies, it's good for chilly weather! First set of shirts have the logo applied on the shirts on the right side or at the center like any t-shirt. Second set is to have red stripe across like the logo that says clearly that the workers are working for CMC. The second design for this set will be easily to identify by others. Think of traffic cops and construction workers. Also credit to smartmockups for having these designs being applied easily.
Vehicles
Vehicles are very important for a moving business. There are ways to apply the brand onto vehicles that fits for the job of transporting goods from one place to another. It can be either a van or a truck. This is for whether the amount of items are small or big. How the design be applied to the trucks would be vinyl stickers.
Website
Home page for Conner Moving Company
Fill-out form for appointment